Be found, plainly

Clear, lasting SEO practices, and a blog that follows this site from its first page to wherever search takes it.

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Good practices

Technical foundationsCrawling, indexing, sitemaps and canonical URLs. Content and intentWriting for what people really search for. Structure and linksURLs, headings and internal linking. Performance and experienceCore Web Vitals and usable pages. Structured dataSchema.org and JSON-LD, used with care. Reputation and link spamUseful references and links that follow the rules. Google’s AI search featuresWhat AI Overviews and AI Mode require. MeasurementSearch Console and honest baselines.

From the blog

  1. Applying the SEO guide to Heliocite

    Fixing duplicate URLs, adding visible authorship and internal links, and correcting the limits of our measurements.

  2. Google Analytics behind a cookie banner

    Why analytics only loads after a visitor accepts, and what that costs in data, speed and SEO.

  3. Discovered – currently not indexed: what to check

    What the status means, which checks to make, and when to wait, with Heliocite’s first Search Console snapshot.

  4. Adding robots.txt and a sitemap

    The first robots.txt and five-URL sitemap: what they do and how to maintain them.

  5. Day one: a static site with real 404s

    Why Heliocite starts as plain HTML on Firebase Hosting, and the first SEO fix it needed.